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In this issue:
Definition of Marketing
If the
circus is coming to town and you paint a sign saying, "Circus is coming
to Fairgrounds Sunday," that's Advertising.
If you
put the sign on the back of an elephant and walk him through town,
that's a Promotion.
If the
elephant walks through the Mayor's flower bed, that's Publicity.
If you
can get the Mayor to laugh about it, that's Public Relations.
And, if
you planned the whole thing, that's Marketing!
--Author
Unknown
TRUMPET
BLOWING...
Do you remember the feature
on the
Broadband Britain
Challenge in the
June edition of the Newsletter? Well, I just thought I'd let you
know that I have been short-listed as a regional semi-finalist!
The
Southeast area event is actually taking place on 14th August, which is
while I am on holiday, so as I can't be there, I doubt I will get any
further; but it is a proud moment I wanted to share with you all!!
ACQUIRE A QUOTE!
Ever found yourself in the
unenvied position of having to write a speech, report or (shock-horror!)
a newsletter?
You get stuck, you start to
panic; you need to find something to succinctly wrap things up, but have
no idea where to start. And then you have a glimmer of hope ... a
quotation, something witty or moving, said by someone famous would be
perfect. But you have no idea where to even begin!
Well, I stumbled across this
wonderful website, when I was in just this situation having to write a
speech.
Called TheQuotationsPage.com,
you can type in anything in their search area to find a related quote.
For example, typing in the word "business" came up with 10 pages of
sayings, however the one to the right (under my sign-off) is one I liked
to sum up Virtual Assistance ...
Visit the
website 
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Welcome...
to the brand, spanking new
version of the Virtual Assistance Newsletter!
If you've visited the
website recently, you will have noticed a change as the whole site has
been re-vamped and now offers even more information about Virtual
Assistance and how it can work for you.
There is now an
F.A.Q page and a
How it works section as well as
more detailed information about each of the services I offer that is
available from any page in the site. If you haven't already,
check
it out, and please do send your feedback on what you
think or if you encounter any problems.
 One more quick
notice: I am taking a well-deserved and utterly real (not
virtual!) holiday in August, so the office will be closed for the whole
of w/c 11th August. All outstanding projects will be
completed beforehand unless otherwise specified and all active clients
will be informed of emergency contact details individually. If
anyone else feels they may require urgent assistance during that week,
please get in touch for either my emergency contact details or so that I
can put you in touch with another V.A who would be able to help.
Now that's out of the way,
grab a cuppa and enjoy the August Newsletter!
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TEMPLATES
AT YOUR FINGERTIPS
Most people have access
to Microsoft Office, but do not make use of all the extra's that
Office has to offer. For example did you know that there is an
MS Office Template Gallery with a range of templates for business
use? You don't have to sit in front of your computer for hours
coming up with the right layout, wording, design or formulae for those important documents such as invoices, proposals,
reports, newsletters and purchase orders. A lot of them are
'Americanised', but they are easily editable and can save you
valuable time.
Take a look at the MS Office Template Gallery
Another handy area of the Microsoft Office website is the Design
Gallery Live, where you can find pictures, clip art, sounds and web
components, although before you use in newsletters, brochures and
web design, take a look through their terms of use (which is
available on the site).
Take a look at the MS Office Design Gallery
Live
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BUSINESS LINK
There are so many rules and regulations that come with running a
business, that you may worry that you are not on top of them all.
But getting help in Business needn't be a difficult and costly
exercise if you know where to look!
Most people have heard of Business Link, however do not realise the
wealth of information they can provide a new or existing business
with. If you want a place to start regarding finance,
legislation, marketing, employing people, regulations, tax or to
find out if you might be eligible for any funding, grants or special
consideration, then contact your local Business Link (take a look at
your local phone or business directory or use an internet search
engine) or visit the national Business Link website below.
Visit Business Link
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A BIT OF FUN!
You
know you're living in 2003 when.....
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You
accidentally enter your password on the microwave.
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You
haven't played solitaire with real cards in years.
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You
have a list of 15 phone numbers to reach your family of 3.
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You
e-mail your mate who works at the desk next to you.
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Your
reason for not staying in touch with friends is that they do not
have e-mail addresses
-
When
you go home after a long day at work you still answer the phone in
a business manner.
-
When
you make phone calls from home, you accidentally dial "9" get an
outside line.
-
You've sat at the same desk for four years and worked for three
different companies.
-
You
learn about your redundancy on the 11 o'clock news.
-
Your
boss doesn't have the ability to do your job.
-
Contractors out number permanent staff and are more likely to get
long-service awards.
-
And
the real clinchers are...
-
You
read this entire list, and kept nodding and smiling.
-
As
you read this list, you think about forwarding it to your
“friends".
-
Most
of your friends don’t talk to you any more, except to send you
jokes from the net.
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Well thank you once again for reading the newsletter - I do hope you
found something of interest in here!
As always, your comments, suggestions and ideas are always welcome,
so please
contact me.
Just a quick reminder that I do not accept advertising in this
newsletter - I think we all have enough bombardment from people
trying to sell us things - however if you have or know of a product
or service that could be of particular benefit to other newsletter
readers, then please email me for the possibility of doing a
'feature'.
Until next time!!
Nicola Clark
Virtual Assistant
This months quotation:
"The most successful businessman is
the man who holds onto the old just as long as it is good, and
grabs the new just as soon as it is better."
Robert P. Vanderpoel
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