SMM – Social Media Marketing


Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Source: Wikipedia

Like a website is now an integral part of running a business, so is a social media presence.  Most people have a personal account on at least one of the main platforms, but setting up a business page, and using it strategically in order to gain exposure and traffic back to your website isn’t quite so easy.  Like with any kind of marketing, having the advice of a professional can make or break a campaign.

There are different levels of assistance I can give with social media marketing.

The first is that I can research your specific business and industry and provide you with a bespoke toolkit with step by step instructions on how to successfully set up and run your social media accounts.  This would be a one-off cost.

The second, is that I can effectively run your social media campaigns for you, monitoring your accounts, interacting with your followers, creating strategic posts in order to encourage likes, shares and commentary and then reporting back on a weekly basis on your activity and successes.  Regular monitoring and reporting is vital to the continuing success of any marketing campaign.  This would be an ongoing monthly cost.

Or we could meet somewhere in the middle.  You run your own campaigns, but I monitor and report, giving my insights and recommendations for moving forward.

Whatever your requirements – or if you’re not really sure what you need at present! – please do get in touch and we can discuss further.